When it comes to social media Reddit often gets put in the same category as Facebook, Twitter and Instagram. However, Reddit is very different when you actually start comparing them to the other platforms: the site, functionality and users with a total of million are all different. There is no comparable forum site like Reddit when it comes to popularity with 8 billion page views per month, this makes Reddit the 7 th most popular website.
Furthermore, Reddit is not only used as a good source of information, or to just kill time, but also as a tool for growing online businesses. We have looked at some of the methods used by companies to have a greater presence on Reddit, therefore making their business grow.
Here are some things that you should know in order to get started. Furthermore, it will probably lose you half the potential clients, but there are countermeasures you make. Here are the top 10 ways to boost your business on Reddit:. Paying for advertisements is the best way to go in any business, because you can generate so many new leads.
To target a specific audience or niche all you have to do is set up an ad in the appropriate subreddit, but have in mind that the ads are based on CPM. Not too long ago Ikea used this method to attract buyers, which went completely viral. Although you should already have great customer service on your web page, you can also use Reddit as another platform to help your clients. You can use Reddit to answer questions, provide top quality help, and comment on relatable posts. Arielle Dya who works as an e-commerce manager for Uniqlo used Reddit to answer customer questions and the results were incredible.
We already said how promoting your business can drive away potential clients, but if you do it correctly you can turn the tables. The best way is to give back to the Reddit users, give out helpful information or even give free traits of your product. People have been doing this for years and it has made their business grow exponentially.
The best way to do it is give out a free product, thus it will get more shares making it go viral. In addition, you can send them to your website, where you may have other offers waiting for them.
No business is too big or too small to use this feature, almost every clever business owner is using it from corporate giants to small start-ups. You may now know Peter Dinklage as Tyrion Lannister , he used the system to raise money for an indie film, which you can do too to raise money for your business.
Even though it often gets lumped into the same category as all the other social media platforms like Facebook, Twitter, or Instagram, Reddit is rather different. Not just in terms of looks and functionality, but also in terms of its users, which it has plenty of, whose visits amount to over 8 billion page views per month. Those are some staggering numbers, staggering enough to make Reddit the 17th most popular website.
Apart from being a great source of information, or just a way to pass the time, Reddit is also valuable as a tool for growing your small business. We have had a chat with Michelle Caine, a manager at BestEssays , who told us all about how they have leveraged their company's presence on Reddit in order to grow it.
Taking advantage of the anonymity to shamelessly plug your company or product will not work on Reddit. In fact, you will probably alienate half the crowd. So, what you do then? Advertising on Reddit is totally safe, as well as incredibly easy. Unlike all the other platforms and social networks, where you have to spend countless hours trying to address your target audience, on Reddit, it can be found inside the appropriate subreddits. What you need to keep in mind is that Reddit ads function on a CPM basis.
Here is a post written by Ryan Luedecke , who used Reddit ads to generate more sales for his online business. This is about as easy as it gets. No need to lure them in, they are already there and looking to spend. Ikea used this to their advantage , and they haven't even posted a deal on Reddit. Someone simply uploaded a deal they were offering in a printed ad in one of the subreddits, and it went viral. While you should definitely have a reliable and accessible customer service on your official website, you can also help customers which are following you on Reddit.
Be there to answer their questions, respond to their comments, and provide solutions to their problems. Check out how Arielle Dyda, who is an e-commerce manager for a global fashion retailer Uniqlo , used Reddit to answer users' question and provide customer support. The result? We have already mentioned how shameless self-promotion is big no-no on Reddit.
Luckily, you can mention your business in case it has given back to the community in a helpful way, or if you have clever approach they could try regarding a particular issue.
According to Michelle Caine, a manager at BestEssays, this means creating high-quality content that is actually helpful for the reader. Focus on addressing their issues and pain points, and sneak in a mention of the original, more in—depth post which contains even more info, and which is located on your blog or website. And if you think your business is too big or too small for it, think again, because everyone is using AMA, from startups to corporate giants.
Another way to zero in on these conversations on Reddit and beyond is through social listening tools like Sprout Social. Aggregating messages and posts from across the web, you translate messages and posts into actionable data for your business.
In addition to questions from customers, Reddit is home to tons of user-generated content such as product photos and testimonials. Customer photos are perfect for platforms like Instagram. Meanwhile, the fact that you have Redditors talking up your brand is a brilliant form of social proof to give your business some serious credibility. With just a quick search, you can uncover brand advocates and success stories from satisfied customers.
Arguably one of the best ways to approach marketing on Reddit is to prioritize support over selling. There are many brands that have dedicated subreddit communities for asking questions and troubleshooting problems.
This creates a direct line between your brand and customers, all the while being a public forum for people to seek out solutions and product recommendations in the future.
Heck, some companies such as Corsair use Reddit as an extension of their existing customer support efforts. Doing so creates visibility for your brand and likewise proves how committed you are to helping customers. Companies usually conduct AMAs in conjunction with a promotion or launch. In fact, shameless self-promotion has been the result of some of the worst and most infamous AMAs in Reddit lore.
This might seem like a no-brainer, but brands should talk to their customers candidly and jargon-free. A distinct and approachable brand voice is pretty much always a good idea but is particularly important on a platform like Reddit where authenticity counts. Their brand response is personalized, detailed and has some emotion behind it.
This is exactly how brands should interact with customers on Reddit to win them over and the upvotes on this post prove they were successful.
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