The most important key figures provide you with a compact summary of the topic of "Monster Beverage Corporation" and take you straight to the corresponding statistics. In the following 4 chapters, you will quickly find the 21 most important statistics relating to "Monster Beverage Corporation".
Skip to main content. Single Accounts Corporate Solutions Universities. Published by Jan Conway , Feb 15, Monster Beverage was rated among the leading beverage companies worldwide in , generating net sales amounting to about 4. The company sells its products primarily to full-service distributors, club stores, drug chains, mass merchandisers, retail grocery and specialty chains, and wholesalers.
Monster Beverage's key customers were full service distributors. Those were responsible for nearly 60 percent of sales in , followed by sales made outside of the United States. One of its signature brands, Monster Energy, generated sales amounting to about 1.
Gross profits reported as a percentage of net sales were reported for the year at Its marketing strategy includes affiliations with action sports, motorsports, live music, and models. Rockstar comes in 8. Rockstar is sold in convenience and grocery stores in more than 30 countries. The soft drink company reaches consumers in more than counties, adding Rockstar to its beverage lineup, which includes Pepsi, Gatorade, and Tropicana. The company said it planned to relaunch the Rockstar brand in the United States and internationally before integrating it into its supply chain.
Although PepsiCo doesn't release financial information about specific brands, we can make some determination about how Rockstar is poised to position itself within the company. The energy drink market is saturated , making it more difficult for smaller and newer companies to compete. Energy shots like 5-Hour Energy may rank ahead of Rockstar in energy beverage sales but its closest competitor, 6-Hour Power, would rank near the bottom of the list.
There may be room in the energy drink market for companies that differentiate themselves from the leading players, which look remarkably similar in their advertising, promotions, and sponsorships. Competitors face challenges such as distribution , obtaining shelf space, and generally offering something unique from the big three. Monster and Rockstar, and less so Red Bull, are on top of the trends in the energy drink and soft drink industry, allowing them to widen their product offerings to compete with smaller players, including Bang.
This brand showed significant growth in the market in , faring much better than other natural energy drinks thanks to its lineup of flavors and high caffeine content, which is favored by those who are frequent consumers.
We can expect to see the following trends in the energy drinks industry in the future:. Experts warn that the sleep patterns of teenagers can be drastically altered with the excessive consumption of energy drinks. Notes: This is not an exhaustive list of product offerings that fit the categories shown.
There is also some overlap between categories. For example, zero-calorie drinks also have zero carbs. While there is no legal age limit to how old you have to be in order to drink Monster Energy, the company agreed that it would not market any of its energy beverages to children under the age of 12 in the U. This includes marketing and selling drinks, coupons, and samples in and around K schools, as well as advertising in areas where children are the primary audience, such as television, radio, and the internet.
Monster split its stock four times between and The company did a two-for-one split on Aug. Shareholders received four shares for each share they had on July 10, , and three shares for every one share held on Nov.
The company's top individual shareholders include Rodney Sacks As of Dec. The energy drink industry has been growing profitably for years as other once-popular beverages have declined, and it appears on track to keep growing despite regulatory and health challenges.
One of the three leading companies is privately owned, limiting options for investors who want direct exposure to Red Bull through this category. But investors can still reap the benefits of public beverage stocks like Monster along with exchange-traded funds ETFs that focus on the food and beverage industry. Disclaimer: The author does not own shares of or have a financial interest in any company mentioned in this article. National Center for Complimentary and Integrative Health. Harvard T.
Chan School of Public Health. Research and Markets. Monster Energy Drink is pretty popular too. It's considered to be the second bestseller in the energy drinks category after its top competitor, Red Bull via Delishably , but with the Coca-Cola company acquiring company shares, that could soon change.
In fact, Red Bull and Monster Energy drinks are not too different from each other in terms of what they offer.
As stated above, it contains artificial sweeteners that help them attain a sweet and pleasant flavor. It is, in essence, a carbohydrate; thus, it supplies the body with the energy it needs to carry out its physical and mental functions. A ml can of Monster has mg of caffeine, which is almost equivalent to four espresso shots. Among the popular energy drinks available in the market today, Monster is known to be one of the highly caffeinated and sugar-laden. On the other, it has different variants that come with different sugar and caffeine levels.
I suggest you read the nutrition facts label first before buying them. Having more than mg of caffeine per day may result in caffeine addiction and other serious health complications.
It is recommended to consume minimum to moderate amounts of caffeine to reap the good benefits of energy drinks. Monster Energy is one of the most well-known energy drinks in the world because of the several health advantages it offers.
The benefits that Monster Energy Drink provides are attributed to the additional nutrients and caffeine it contains. The first and most apparent advantage is the one that everyone already knows about. Monster energy drinks have the ability to increase your sense of attentiveness , improve your mood, and your productivity. Next would be in relation to its caffeine concentration. Monster has a healthy caffeine dose and is just less than half of the daily recommended values by nutrition experts.
The good benefits of caffeine include increased memory and alertness, weight loss, and a healthy brain.
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