Which loyal customers are good for starbucks

In today's digital age, consumers have access to copious amount of information at their fingertips. Loyalty towards a brand is starting to become obsolete as technology has enabled consumers to bargain and jump from one brand to another effortlessly.

As a result, companies struggle to keep their customers and their attention through the various of advertisements and promotions they release.

However there is a company that has been able to tide through this issue of depreciating customer loyalty and infact were able to increase their customer retention rate steadily. A renowned coffeehouse, and a well-established brand, that consumers will always come back to. Imagine yourself in a country you're unfamiliar with, and you spot a Starbucks coffee sign, what would you feel?

At home? At least a little? Would you rather go over to a random coffee shop or would you head over to Starbucks? Apart from their exceptional branding, their customer loyalty program is one every business can learn from. History has shown that Starbucks is invested in serving customers and exceeding their expectations. In , the company launched its ideation site, My Starbucks Idea , turning every customer into a vested stakeholder.

In June , after almost a decade, the company retired the My Starbucks Idea platform. Starbucks still encourages its customers and fans to submit their suggestions on Twitter , of course, as well as via its website. Although at the time of its initial launch some critics saw it as nothing more than a thinly veiled public relations ploy, the site has continued to grow into a valuable place for the company to build community with its customers which has, in turn, helped make Starbucks an increasingly profitable business.

From its inception, My Starbucks Idea has been a hit. The continued success of the site rests on its simplicity. Your customers are bound to come back to your store and use the voucher you send them.

Regular customers also become your best word-of-mouth marketers. Think about it. These referrals are more likely to convert into paying customers because they already have a strong first impression of you from their friends. Besides playing a crucial role in facilitating transactions, newer POS systems can do a whole lot more, including calculating rewards program points and sending out automated messages to your previous customers.

Next, program your POS system to send off the birthday message to your customer with the voucher attached. Hope to see you back soon! One last thing. And another.